Welcome to The EXPERIENCE Institute®

The industry needed it. TEI built it.

Co-founded by industry veteran, Mickey Schaefer, The EXPERIENCE Institute® (TEI) has devoted 2,000 hours of primary research to define and validate consumer-driven standards. We have developed a set of tools and products that give destinations CONSISTENCY in assessing visitor satisfaction. And, a STRUCTURE that aligns stakeholders to a ‘shared product’ that can be strengthened together. Through TEI, destinations, their civic leaders and stakeholders have an objective way to fuel their visitor economy — Competitive Positioning, Visitor Satisfaction and Visitor Growth.

Savvy destinations use TEI to strengthen their brand EXPERIENCE.


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The Sale Isn't Made When the Convention is Booked.

The Sale Is Made When the Convention Leaves.

88%

LIKELY TO RECOMMEND DESTINATION IF EXPERIENCE IS POSITIVE

79%

LIKELY TO RETURN TO DESTINATION FOR LEISURE IF EXPERIENCE IS POSITIVE

95%

GEN X AND GEN Y MILLENNIALS HAVING A HIGH PROPENSITY TO ATTEND

79%

GET 'OUT & ABOUT' FORMING OPINIONS ON DESTINATION EXPERIENCE

The Latest from The EXPERIENCE Institute®

Understanding Attendees

Decision To Attend Study

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Full Report with Executive Summary

Get valuable insight from over 8,900 prospective and current attendees — from Millennials to Boomers. Download the Free Report PDF


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Maximize Attendance Toolkit

Get all the tools you need to maximize attendance. Develop targeted promotion strategies, together! Get the Toolkit PDF


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Behavioral Profile Template

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Get the Free Template

A tool to fuel dialogue between CVBs and Meeting/Expo Professionals and develop marketing strategies, together! Download the Free Template PDF


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Experience Dedicated® Destinations

Clients dedicated to their experience